Matching Plants to Brand for MillerCoors

Our plants sure have been places. Posing as city slickers in New York, D.C. and Philly. Catching some rays in in Miami, L.A. and San Francisco. Navigating blizzard conditions in Boston and Chicago (well, it’s not all glamorous).  This time, we got to truck on down to the Lone Star State and plant a few on ’em in Austin.

“There’s a freedom you begin to feel the closer you get to Austin, Texas.” – Willie Nelson

Client: MillerCoors
Venue: Austin Convention Center, Austin, TX

Well, it’s not just Miller … or Coors. We’re also talking Blue Moon, Pilsner Urquell, Sol, Crispin Rosé hard cider and even Zima (yes – it’s making a comeback!). Each of the 22 brands from this mega beer company had it’s moment in the spotlight, with a custom-made booth at the MillerCoors Distributors (MCDC) conference in Austin this March.

Partnering with AgencyEA, we used their renderings to find plants that fit the character of each brand. To highlight Mexican import Sol, we brought in agave and dracaena plants in colorful hand painted Talavera planters. For the Crispin Rosé booth, we used the actual Pantone colors in their label to match real roses – which hung from an elaborate chandelier poised at the tippity top of their exhibit.

MillerCoors event at the Austin Convention Center, Austin, TX

Every adult beverage had it’s own (plant-happy) playground. Cheers to that, right?

Check out more of this event’s eye candy here.