Equal parts refined, exotic and fast paced, McLaren’s brand activation at the historic Monterey Car Week is a festival of priceless experiences. Drawing both owners and fans of their first-class automobiles, McLaren ignited the passion in its global tribe in a series of upscale events from Monterey down to Pebble Beach.
Dreamforce is the largest nonprofit technology conference in the world. This mega conference gathers the entire Salesforce community for a family reunion of sorts, set within an incredible landscape of custom-made national parks, hosted at venues such as the Moscone Center, InterContinental and Hotel Nikko.
Watch how 800 PLANTIT brainstormed with FGPG and FNTECH to shape two vastly different spaces into something cohesive for the Occulus 5 Virtual Reality conference in San Jose California.
True, experiential marketing is different today. But it’s really not new. The first event marketing tactics were so simple, they might not even be considered “experiential” by today’s standards. But when you take a close look, some of the ideas are down right brilliant. It just goes to show – getting your consumers involved is …
So back in the spring, we ran a post about some of the coolest XM campaigns. For some fall fun, we thought we’d round up some more… this time focusing on the fun factor. Amusing, clever and surprise-laden events all build an emotional connection with your audience. Talk about putting the “experience” in experiential marketing! …
All of your favorite brands have a color profile. Apple is a sleek gray neutral. Lowe’s is a dependable navy blue. Coca-Cola is a youthful, bold red. Amazon is orange – friendly and confident. None of this is by accident. The psychology of color stretches beyond art theory and is a huge part of how we feel …
When you think of plant rentals, do you think of potted plants and trees? Sure. But did you know that one of the coolest ways to incorporate live plants into event its to let them roam a little more free? You betcha… Enter the living wall.
22 brands from this mega beer company had it’s moment in the spotlight with a custom-made booth at the MillerCoors Distributors (MCDC) conference in Austin. Here’s what we made happen with the live plants.
Event marketing is nothing new. There’s long been the trade show, the exhibition, the convention. But the boom of experiential marketing – live events that engage, inspire and sometimes just make you say “Wow. That is sooo cool!” – this is the future we’re living into. And we love it so much. We work with …
If you’ve got trade shows on your company docket this year, then you know what a big decision it was to participate. Trade shows are great for exposure, but they can be labor-intensive – and expensive. So of course, you want every bit of your precious investment to count. Here are five effective ways to make a great impression and your …
Virtually any corporate meeting can impart new information or help develop new business contacts. But meetups are special because they are more about exchanging ideas than coming to the table with a strict business agenda. And sometimes, that’s where the magic happens. In a nutshell, a meetup is an event where like-minded people meet and chat. It’s casual, social and in …
There’s marketing…and then there’s experiential marketing. With hundreds of marketing messages whizzing by us each day, today’s brands have the very real challenge of trying to stand out from the pack. The idea is not only to be memorable, but to involve the consumer in an activity that promotes brand loyalty. We work with several …