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Trade Shows Making a Comeback in 2021

Trade Shows Making a Comeback in 2021

As the world begins to reopen, trade shows are popping up again in hotspots like Las Vegas and Miami in 2021. The $11 billion trade show industry finally has a hopeful outlook for the summer and fall. Read on to learn more. While virtual events have done a fantastic job during the pandemic keeping the …

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What is a Living Wall?

What is a Living Wall?

A living wall, also known as a vertical garden or a green wall, is a combination of architecture and nature that can provide a backdrop to any space, both indoors and outdoors. Living walls incorporate varying types of greenery into your environment, making your space look more inviting without taking up too much space.

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Best Tropical Plants for Events in LA

Best Tropical Plants for Events in LA

You’ve been tasked with planning an outdoor event in Los Angeles (LA). Of course, plants are a must-have for the event to be a success. What type of tropical plants are best to choose for the event to be a success?

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Above Par Plant Design for PGA Tour

Plant Design - BMW PGA Championship

With total prize money hovering around $70 million, there is a lot riding on the outcome of the FedExCup, the PGA Tour’s annual playoffs. For 800 PLANT IT, the stakes may not have been quite as high, but we knew our place in the semi-final event, hosted by BMW, was to help make it awesome. Our task: plant design for the BMW pavilion.

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Live Trees & Florals Elevate Monterey Car Week

McLaren - Monterey Car Week - Live Trees & Florals

Equal parts refined, exotic and fast paced, McLaren’s brand activation at the historic Monterey Car Week is a festival of priceless experiences. Drawing both owners and fans of their first-class automobiles, McLaren ignited the passion in its global tribe in a series of upscale events from Monterey down to Pebble Beach.

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Custom Plant Design for NBAA Orlando

National Business Aviation Convention & Exhibition (NBAA-BACE)

Drawing 23,000+ attendees each year, the NBAA is the premier business aviation event in the world. Alternating each year between Las Vegas and Orlando, this year’s Florida fanfare showcased luxurious private jets from Embraer, Bombardier, Gulfstream, Textron and more, high end clients who require a high end final product.

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Dare to Dream: The Vastness of Dreamforce

800PLANT IT - Dreamforce'18 Conference

Dreamforce is the largest nonprofit technology conference in the world. This mega conference gathers the entire Salesforce community for a family reunion of sorts, set within an incredible landscape of custom-made national parks, hosted at venues such as the Moscone Center, InterContinental and Hotel Nikko.

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A (brief) evolution of experiential marketing.

wienermobile experiential marketing

True, experiential marketing is different today. But it’s really not new. The first event marketing tactics were so simple, they might not even be considered “experiential” by today’s standards. But when you take a close look, some of the ideas are down right brilliant. It just goes to show – getting your consumers involved is …

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5 of the most amusing XM campaigns

David Lloyd Run For Your Bun

So back in the spring, we ran a post about some of the coolest XM campaigns. For some fall fun, we thought we’d round up some more… this time focusing on the fun factor. Amusing, clever and surprise-laden events all build an emotional connection with your audience. Talk about putting the “experience” in experiential marketing! …

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How Colors Play into a Live Event

How Colors Play into a Live Event

All of your favorite brands have a color profile. Apple is a sleek gray neutral. Lowe’s is a dependable navy blue. Coca-Cola is a youthful, bold red. Amazon is orange – friendly and confident. None of this is by accident. The psychology of color stretches beyond art theory and is a huge part of how we feel …

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