Our plants sure have been places. Posing as city slickers in New York, D.C. and Philly. Catching some rays in in Miami, L.A. and San Francisco. Navigating blizzard conditions in Boston and Chicago (well, it’s not all glamorous). This time, we got to truck on down to the Lone Star State and plant a few on … Read more
Event marketing is nothing new. There’s long been the trade show, the exhibition, the convention. But the boom of experiential marketing – live events that engage, inspire and sometimes just make you say “Wow. That is sooo cool!” – this is the future we’re living into. And we love it so much. We work with … Read more
The winter months are peak trade show season. All the big convention capitals are buzzing with excitement: Las Vegas, Orlando, Anaheim, Salt Lake City, Chicago and more. So while you’re traveling near and far to show your wares, you’re competing with hundreds of other businesses to stand out and be noticed. If you’re far from home, you … Read more
If you’ve got trade shows on your company docket this year, then you know what a big decision it was to participate. Trade shows are great for exposure, but they can be labor-intensive – and expensive. So of course, you want every bit of your precious investment to count. Here are five effective ways to make a great impression and your … Read more
4 ways to use plants to make an unforgettable statement When you think of a trade show display, do you think of handouts, some corporate swag and maybe a banner or pop up display? Probably, because that’s what you’ll find in a typical trade show booth. But why be typical when you can be extraordinary? Your trade … Read more
While most of us are thinking about the holiday season, you know what meeting and event planners are thinking about? Trade show season! January is the biggest month of the year for trade shows, so while we’re decking our halls at home, some of the biggest convention centers in the country are getting ready for … Read more
5 Trends to Add Some Wow to Your Winter Event Corporate events, tradeshows and professional gatherings happen all year round, but there’s something decidedly festive about holding business event during the holiday season. Even if you’re not planning a Christmas party per se, you want to set a festive tone with your decor. Whether you … Read more
Virtually any corporate meeting can impart new information or help develop new business contacts. But meetups are special because they are more about exchanging ideas than coming to the table with a strict business agenda. And sometimes, that’s where the magic happens. In a nutshell, a meetup is an event where like-minded people meet and chat. It’s casual, social and in … Read more
There’s marketing…and then there’s experiential marketing. With hundreds of marketing messages whizzing by us each day, today’s brands have the very real challenge of trying to stand out from the pack. The idea is not only to be memorable, but to involve the consumer in an activity that promotes brand loyalty. We work with several … Read more
Classes are back in session, but it’s not just this semester’s coursework that’s on the schedule. September and October is also high event season for schools and colleges, from student and parent orientations to alumni class reunions. In many ways, planning a back to school event is like planning any public function – sending and managing invitations, procuring food and refreshments, organizing … Read more