Client: George P. Johnson, for Salesforce Venue: “Dreamforce National Park” – multiple venues in downtown San Francisco Dreamforce is the largest nonprofit technology conference in the world. This mega conference gathers the entire Salesforce community for a family reunion of sorts, set within an incredible landscape of custom-made national parks, hosted at venues such as the Moscone … Read more
Client: Oculus Connect 5 (OC5) Venue: McEnery Convention Center, San Jose Along the boulevards or on the big screen, California is a magnet for action. This live plant project in San Jose didn’t disappoint. Working with two different agencies to deliver a seamless experience for one big client (Oculus) – this was a job that took patience, flexibility and … Read more
True, experiential marketing is different today. But it’s really not new. The first event marketing tactics were so simple, they might not even be considered “experiential” by today’s standards. But when you take a close look, some of the ideas are down right brilliant. It just goes to show – getting your consumers involved is … Read more
So back in the spring, we ran a post about some of the coolest XM campaigns. For some fall fun, we thought we’d round up some more… this time focusing on the fun factor. Amusing, clever and surprise-laden events all build an emotional connection with your audience. Talk about putting the “experience” in experiential marketing! … Read more
All of your favorite brands have a color profile. Apple is a sleek gray neutral. Lowe’s is a dependable navy blue. Coca-Cola is a youthful, bold red. Amazon is orange – friendly and confident. None of this is by accident. The psychology of color stretches beyond art theory and is a huge part of how we feel … Read more
A bit of innovation was in order. When the Freddie Georges Production Group (FGPG) contacted us to do the plant piece of Facebook’s annual developer conference, we knew we were about to get creative. One of our tasks was to fill the custom fabricated planter boxes that lined the San Jose McEnery Convention Center’s Festival Hall. Having … Read more
When you think of plant rentals, do you think of potted plants and trees? Sure. But did you know that one of the coolest ways to incorporate live plants into event its to let them roam a little more free? You betcha… Enter the living wall. What is a living wall? A living wall – or … Read more
Our plants sure have been places. Posing as city slickers in New York, D.C. and Philly. Catching some rays in in Miami, L.A. and San Francisco. Navigating blizzard conditions in Boston and Chicago (well, it’s not all glamorous). This time, we got to truck on down to the Lone Star State and plant a few on … Read more
Event marketing is nothing new. There’s long been the trade show, the exhibition, the convention. But the boom of experiential marketing – live events that engage, inspire and sometimes just make you say “Wow. That is sooo cool!” – this is the future we’re living into. And we love it so much. We work with … Read more
The winter months are peak trade show season. All the big convention capitals are buzzing with excitement: Las Vegas, Orlando, Anaheim, Salt Lake City, Chicago and more. So while you’re traveling near and far to show your wares, you’re competing with hundreds of other businesses to stand out and be noticed. If you’re far from home, you … Read more