Drawing 23,000+ attendees each year, the NBAA is the premier business aviation event in the world. Alternating each year between Las Vegas and Orlando, this year’s Florida fanfare showcased luxurious private jets from Embraer, Bombardier, Gulfstream, Textron and more, high end clients who require a high end final product.
Dreamforce is the largest nonprofit technology conference in the world. This mega conference gathers the entire Salesforce community for a family reunion of sorts, set within an incredible landscape of custom-made national parks, hosted at venues such as the Moscone Center, InterContinental and Hotel Nikko.
Watch how 800 PLANTIT brainstormed with FGPG and FNTECH to shape two vastly different spaces into something cohesive for the Occulus 5 Virtual Reality conference in San Jose California.
True, experiential marketing is different today. But it’s really not new. The first event marketing tactics were so simple, they might not even be considered “experiential” by today’s standards. But when you take a close look, some of the ideas are down right brilliant. It just goes to show – getting your consumers involved is …
So back in the spring, we ran a post about some of the coolest XM campaigns. For some fall fun, we thought we’d round up some more… this time focusing on the fun factor. Amusing, clever and surprise-laden events all build an emotional connection with your audience. Talk about putting the “experience” in experiential marketing! …
All of your favorite brands have a color profile. Apple is a sleek gray neutral. Lowe’s is a dependable navy blue. Coca-Cola is a youthful, bold red. Amazon is orange – friendly and confident. None of this is by accident. The psychology of color stretches beyond art theory and is a huge part of how we feel …
A bit of innovation was in order. When the Freddie Georges Production Group (FGPG) contacted us to do the plant piece of Facebook’s annual developer conference, we knew we were about to get creative. One of our tasks was to fill the custom fabricated planter boxes that lined the San Jose McEnery Convention Center’s Festival Hall. Having …
When you think of plant rentals, do you think of potted plants and trees? Sure. But did you know that one of the coolest ways to incorporate live plants into event its to let them roam a little more free? You betcha… Enter the living wall. What is a living wall? A living wall – or …
22 brands from this mega beer company had it’s moment in the spotlight with a custom-made booth at the MillerCoors Distributors (MCDC) conference in Austin. Here’s what we made happen with the live plants.
Event marketing is nothing new. There’s long been the trade show, the exhibition, the convention. But the boom of experiential marketing – live events that engage, inspire and sometimes just make you say “Wow. That is sooo cool!” – this is the future we’re living into. And we love it so much. We work with …
The winter months are peak trade show season. All the big convention capitals are buzzing with excitement: Las Vegas, Orlando, Anaheim, Salt Lake City, Chicago and more. So while you’re traveling near and far to show your wares, you’re competing with hundreds of other businesses to stand out and be noticed. If you’re far from home, you …
Read moreUsing Plants to Shine at 3 of the Season’s Biggest Trade Shows
If you’ve got trade shows on your company docket this year, then you know what a big decision it was to participate. Trade shows are great for exposure, but they can be labor-intensive – and expensive. So of course, you want every bit of your precious investment to count. Here are five effective ways to make a great impression and your …
Read moreNailed It! 5 Tips for Maximizing Your Trade Show Presence