With total prize money hovering around $70 million, there is a lot riding on the outcome of the FedExCup, the PGA Tour’s annual playoffs. For 800 PLANT IT, the stakes may not have been quite as high, but we knew our place in the semi-final event, hosted by BMW, was to help make it awesome. Our task: plant design for the BMW pavilion.
Equal parts refined, exotic and fast paced, McLaren’s brand activation at the historic Monterey Car Week is a festival of priceless experiences. Drawing both owners and fans of their first-class automobiles, McLaren ignited the passion in its global tribe in a series of upscale events from Monterey down to Pebble Beach.
Drawing 23,000+ attendees each year, the NBAA is the premier business aviation event in the world. Alternating each year between Las Vegas and Orlando, this year’s Florida fanfare showcased luxurious private jets from Embraer, Bombardier, Gulfstream, Textron and more, high end clients who require a high end final product.
Dreamforce is the largest nonprofit technology conference in the world. This mega conference gathers the entire Salesforce community for a family reunion of sorts, set within an incredible landscape of custom-made national parks, hosted at venues such as the Moscone Center, InterContinental and Hotel Nikko.
Watch how 800 PLANTIT brainstormed with FGPG and FNTECH to shape two vastly different spaces into something cohesive for the Occulus 5 Virtual Reality conference in San Jose California.
True, experiential marketing is different today. But it’s really not new. The first event marketing tactics were so simple, they might not even be considered “experiential” by today’s standards. But when you take a close look, some of the ideas are down right brilliant. It just goes to show – getting your consumers involved is …
So back in the spring, we ran a post about some of the coolest XM campaigns. For some fall fun, we thought we’d round up some more… this time focusing on the fun factor. Amusing, clever and surprise-laden events all build an emotional connection with your audience. Talk about putting the “experience” in experiential marketing! …
All of your favorite brands have a color profile. Apple is a sleek gray neutral. Lowe’s is a dependable navy blue. Coca-Cola is a youthful, bold red. Amazon is orange – friendly and confident. None of this is by accident. The psychology of color stretches beyond art theory and is a huge part of how we feel …
A bit of innovation was in order. When the Freddie Georges Production Group (FGPG) contacted us to do the plant piece of Facebook’s annual developer conference, we knew we were about to get creative.
When you think of plant rentals, do you think of potted plants and trees? Sure. But did you know that one of the coolest ways to incorporate live plants into event its to let them roam a little more free? You betcha… Enter the living wall. What is a living wall? A living wall – or …
22 brands from this mega beer company had it’s moment in the spotlight with a custom-made booth at the MillerCoors Distributors (MCDC) conference in Austin. Here’s what we made happen with the live plants.
Event marketing is nothing new. There’s long been the trade show, the exhibition, the convention. But the boom of experiential marketing – live events that engage, inspire and sometimes just make you say “Wow. That is sooo cool!” – this is the future we’re living into. And we love it so much. We work with …